Rodell Jefferson, Associate Broker - FOR SALE BY YOU: THE ULTIMATE GUIDE

on the way most buyers viewed a home. • 38% of sellers’ agents said they stage all homes prior to listing them for sale. The rooms most commonly staged include the living room (83%), kitchen (76%), master bedroom (69%), and dining room (66%). Buyers’ agents cited the guest bedroom as the least important room to stage. Making repairs small and large go a long way toward attracting a buyer. Real estate professionals know that getting your home into shipshape condition achieves these goals. • A well-maintained house receives more and higher offers. • A house in good shape will fly through inspections. • Showing a house in good shape allows you to point out your home’s great features, rather than apologize for the mess. • Most buyers will grab onto any flaw as a bargaining chip

to reduce the price. If all repairs are made prior to showings, a buyer won’t have imperfections to use as bargaining tools.

STAGING VS. NON-STAGED CASE STUDY & REPORT

Dear Reader,

I wanted to give you the most convincing proof possible. Many people find it hard to believe the simple act of staging helps one home sell for more than another similar home. In my research, I looked for examples of similar houses being sold for differing amounts of money where only one of the two

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