CHAPTER 8 This Little FSBO Went to Market Now that your home is in white-glove shape, and staged so that any buyer can visualize his family sitting by your fireplace, it’s time to hoist this baby onto the market.
This chapter divided into three parts:
• How to Prepare to Market your Home • Marketing in Pictures and Words • Venues That Give You the Biggest Bang for Your Buck
HOW TO PREPARE TO MARKET YOUR HOME
Before you get to the fun part of fielding calls and showing the property, there’s bit of paper-heavy prep you have to do.
1. Find the title insurance policy
With any luck, you stored this important document in an easy- to-access file containing the documents of your last sale. This policy insures that you actually own the property and have the right to sell it. Most lenders require this before they’ll approve a loan. At closing, the buyer will have ordered a new, up-to-date title search, but it’s good to have the previous one handy.
2. Grab the survey
Many lenders require a property survey to be conducted that details the location of the land and every structure that sits upon it. Have your previous survey handy in case questions arise. 50
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