Now, I’m going to introduce my Big Idea, the main premise of this book. There’s a widespread myth that any home will sell within a narrow price range compared to other more-or-less comparable homes in the market at the same time in the same area. Allow me to shatter that myth to pieces. No, everyone does not sell their home basically for the same price, and it’s not, like they say, all location, location, location. It is anything but that! You can sell your home for more profit than someone else might sell the same piece of property or a comparable home in the same neighborhood for a significant increased price from the owners. It’s what you do before you make the sale that determines how much, and that is the Big Idea of this book — how to maximize your sale potential.
Let’s put this into an example to drive my point home.
Chuck wanted to sell his home. Word got around that Chuck was planning to be relocated; however, he had not started the process of selling his house. It wasn’t listed, and he didn’t have a real estate agent. He hadn’t really given thought to that part of his promotion and move. A fast-moving real estate agent contacted Chuck and got him excited by telling him that someone wanted to buy his house before he even put it on the market. The buyers were offering $485,000 and were approved for a loan. As the buyer’s real estate agent put it, this would be an easy, quick, and painless sale. The agent put on the pressure. “If you get a real estate agent, what you get for your home will be reduced by 6% and the deal
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