market because it’s not priced correctly. Your objective is to price your home so that it sells quickly and for the highest price possible. Each of us probably has a skewed idea of the worth of our home. Either we think it’s far more marvelous than it is, or we’re so tired of it that we think no one would ever want it. Add to that your hopes and dreams of what to do with your money once you sell, and pricing your own home is a total danger zone. This is indeed an area where a real estate agent comes in handy. However, it’s certainly not the only area. Throughout the rest of this book, we’re going to take a trip through Real Estate Selling. The first section will take up Home- Selling Basics: Understanding the Home-Selling Process, Pitfalls of FSBOs (For Sale By Owner), and Common Mistakes to Avoid. The second section is devoted to Proven Strategies to Sell Your Home for More (e.g., professional marketing strategies adapted for unique situations, thinking like a buyer, knowing and addressing what buyers want and marketing in the new online era), with chapters dedicated to The Secret Strategy to Selling Your Home for More, Home Improvements that Make Sense, Getting Your House Ready to Sell: Staging for Effect, Curb Appeal: First Impressions are Everything, Top-Quality Pictures, and Marketing for Success. The last section wraps up Special Home-Selling Situations that sellers may face, including issues with Selling a Vacant Home, Selling a Distressed Home, Selling an Inherited Home, and Selling Your Home When Divorce Is Involved. And only after all that will I try to sell you something, my very professional real estate services in selling your home for more money with A Last Word: Why You Should Hire Me to Sell Your Home.
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