Selling a house is about falling in love at first sight, from the curb, in those initial (and fleeting) seconds. As I said before, here’s the big news, not everyone gets the price they could when selling their home. Hiring a real estate agent can help. It’s the advising, planning, staging, pre-marketing, marketing, negotiation, and professional know-how that can make all the difference in the world. In a word, it is money well spent.
THE BASIC HOME SALES P ME SALES PROCESS
We begin our look at “Selling Your House for More!” with a practical examination of what the home-selling process is, and how it works. We’ll examine how listing prices are determined and look at various ways that a listing price is set. I will discuss online valuation, professional appraisal, and the great benefit of a Comparative Market Analysis (CMA) by a REALTOR®. I’m also going to drive home the importance of the seller’s time, effort, “sweat-equity,” financial investment, and working as a team with a carefully-selected real estate agent. It’s not a hire- me-and-you-are-done transaction. To get the most money for your home, you’ll have to invest in touchups, improvements, staging, keeping the grass cut, and many other items.
LISTING PRICE SETTING
Setting a listing price is a strategic exercise that aligns the seller’s goals to the selling approach. If the seller is in a situation in which the home must be sold quickly, that calls for a price that will move the home quickly. However, it may forfeit selling for the most money. Where the home is an inherited property and not in the best of condition, but is in a great location, that takes another kind of pricing strategy and might involve repairs and staging to get the best price.
As you see, there are plenty of factors that go into setting a
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