THE (IN)EXPERIENCE FACTOR OF FSBO SALES O SALES
Unless you’re a real estate agent selling your own house, you’re entering a complex financial and legal transaction without competent assistance. The downfall of giving it a try yourself is that once you price a house, it’s easy to reduce the price, but nearly impossible to increase. If you get it wrong the first time, the only place to go from there is down, and you may end up selling for a lot less than the true value of your property. You might be a great sales professional in your own right and thoroughly knowledgeable in your own area of expertise, but unless you’ve gone through the rigorous training and education to become a licensed real estate professional, you don’t know what it takes to prepare, correctly price, market, and sell a home both quickly and legally. Yes, there are sales techniques that are transferable in any transaction, but a pharmaceutical representative wouldn’t know how to sell a house and a real estate agent would have a great deal of trouble deciphering the world of pharmaceuticals. In fact, both could get into a lot of trouble if they tried and made legal, or even worse, lethal, errors. While you might think that “location, location, location” is all you need to sell your home, that’s simply not true. Yard signs only attract 10% of all homebuyers. It’s even worse for print advertising; only 1% of buyers find their homes through newspaper marketing. You must employ a technically savvy marketing campaign to compete with all dedicated websites, blogs, and social media advertising that bombard the Internet and attract buyers. If none of the above has dampened your resolve to go the FSBO route, another thing to consider is the security concerns of going
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