was sold. Purchased sight-unseen, all because of the 80/20 Rule.
By shifting the focus to the five acres, the real estate agent captured the interest of buyers immediately. The house was no longer unsellable. On the contrary, for a short time, it became the hottest house on the market.
SELLING TO INTERES O INTERESTED BUYERS
The moral of this story is to stop (or don’t ever start) wasting time showing your home to uninterested people. Compare your home’s features with other houses in the neighborhood to see what makes yours stand out. Think about what you love about your home. What makes you happy or brings you comfort as you walk through the door at the end of a long, hard day? By shining a bright spotlight in your advertising on what makes your home unique, you’ll attract interested buyers who are willing to pay full price and won’t waste your time with lowball offers.
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