Kathleen S. Turner, SRES®, SFR® - COMPLETE GUIDE TO SELLING YOUR HOME FOR MORE

more money.

In today’s competitive real estate market, selling your home requires hard work and dedication. If you’re a motivated seller, you can bring your home to the marketing forefront. Creating an appealing, eye-catching home via strategic staging helps potential buyers envision themselves living in the home and is the best investment of your time and effort when selling a home.

THE POWER OF STAGING

The Profile of Home Staging by the National Association of REALTORS® released these results of a survey:

• Buyers' agents overwhelmingly agreed, as 82% said staging a home made it easier for a buyer to visualize the property as a future home. • Thirty-one percent reported that staging a home greatly decreased the amount of time the home was on the market. • When staging a home, 23 percent of sellers’ agents reported an increase of one to five percent of the dollar value offered by buyers, in comparison to similar homes.

START STAGING WITH WH G WITH WHAT YOU ALREADY HAVE

Often, the trick with staging is to take out, rather than bring in. At base, home staging is about creating more space by clearing clutter, unnecessary objects, or furniture, giving the rooms a fresh, neutral color, and making necessary (and even cosmetic) repairs. Replacing carpets and floors is common. To avoid investing in new furniture (some do this or rent exquisite furniture) and avoid spending thousands of dollars on this project, you or your professional home stager’s first step is to 50

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