CHAPTER 9 Top-Quality Pictures Pictures of your home are so important to the “selling for more” concept that I’ve decided to devote an entire chapter to photographs and getting your home ready for the photoshoot. Remember the premise behind this book, not all home sales are equal, and some people do better than others in the sale of their home. The purpose of the increased effort taken to sell a home is to get more money when selling it, and thus increase your profit. Your entire focus needs to be on making that sale, with an eye to maximizing its attractiveness. Plentiful, high-quality photographs play a major role in making and nailing the sale. An excellent photo representation provides a competitive edge over sellers who don’t dedicate much effort to pictorially showcasing their property. Ask yourself: If you were looking for a new home and there were only two for sale that would fit your needs, which seller would you trust more: one who posted amateur pictures showing dishes in the sink or the one who’s pictures created an environment of a pristine lifestyle? The answer is obviously the latter. You want to build up your credibility as a serious seller and the buyer’s confidence in your home’s quality by putting in the extra effort. You can show off your pristine lifestyle and build up the buyer’s perception of your home by putting in extra effort. Winners in every category of life are ones who put out the most effort. Although you certainly can take great pictures on your own without a professional-level camera, you should still consider 65
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