CHAPTER 10 Marketing for Success or Success Selling your home for more requires the same marketing sophistication and strategies that professional ad agencies use to sell Nike shoes, Apple products, or any other universally agreed- upon “well-marketed” product. The two most valuable tools for finding the right buyers for your home are an aggressive online marketing plan and strategic pricing. We have examined the importance of pricing. Let’s turn to how real estate is technology-driven in today’s era and how to find buyers.
INBOUND MARKETING
According to Trust Media:
“Inbound Marketing is a marketing strategy where businesses implement tactics to ‘get found’ by customers. Inbound Marketing involves creating a dedicated website and providing valuable content for your customers, promoting your remarkable content, building customer relationships, and overall ‘pulling’ the customer toward you. Inbound Marketing strategies create brand awareness, improve Search Engine Optimization, create thought leadership, develop valuable customer relationships, establish credibility, and build trustworthy reputations.” To be effective, you must gain exposure online. You won’t have the channel for that exposure; however, a good real estate agent will.
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