you price your home strategically, and your online presentation should bring you interested buyers.
THE INTERNET
Online research provides buyers with virtually unlimited information about a property. They can preview a home, research its history, neighborhood, area schools, shopping, attractions, etc. and even view aerial pictures via apps such as Google Earth without leaving the comfort of their home or ever speaking to a real estate agent. Realty Websites: The real estate industry thrives on the timely dissemination of information, which created the need for real estate websites to become increasingly sophisticated to meet their client’s need for “instant” and timely information. To remain competitive, you, or more realistically, your real estate agent, must build and maintain a highly interactive, informative, and persuasive website. Your home’s listing should be full of value. It should offer video tours of a home’s interior, links to Google Earth for aerial photography of the area, detailed floor plans, and more. Facebook: The importance of this social media site cannot be understated in terms of getting your information in front of thousands of people and extending your reach far beyond your wildest imagination. You probably have hundreds of Facebook friends (and, of course, they all have hundreds of friends, too). If you have a real estate agent, you should augment her Facebook marketing by sharing her posts advertising your home and asking your friends to share their posts to broaden the exposure. Facebook has an amazing ability to target the demographic you want to know about your home. Your real estate agent knows all about working these demographics to
71
Powered by FlippingBook