your benefit and will purchase advertising to target your demographic.
There is oh-so-much-more to it than creating a “status update” about your home and asking your friends to share, so if you’re going it alone as a FSBO seller without an agent’s professional Facebook page and posts to drive traffic back to her website (and your home), asking your friends to help you advertise is only going to get you so far. How many of your Facebook friends live in your area? How many are looking for a new home? How many are going to share your posts? Yes, they may do a courtesy share for you, once or twice, and if you’re a good friend, maybe more, but it’s only peripheral marketing. While it’s nice and could even be helpful, your social media marketing must be scientifically targeted and precise, but most importantly, sponsored, meaning with paid advertising that has the ability to reach a large audience of homebuyers outside of your own network. Pinterest/Instagram: Making use of these social media sites will also extend your reach, like Facebook. Both platforms are photo- friendly. Individual Website: A great way to centralize all of your listing’s content is to create a separate, standalone site that serves as a hub for all content relating to the sale of your home. If you have a real estate agent, they should add a page to their website dedicated to your home. In addition to videos and photos, they can include additional information and links to neighborhood attractions and activities that will give your buyers a feel for the area. It’s important to note that setting up an extensive website requires technical knowledge and can be time-consuming! If you choose to hire an agent, they will most likely bear the
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