responsibility and cost of setting up and maintaining the website.
Mobile: People are increasingly moving away from fixed Internet access on a desktop and relying instead on mobile devices such as smartphones and tablets. That’s not to say that desktop visits are obsolete, as most website visits are still performed via desktop, but access via a mobile device is definitely on the rise. The clear implication of this trend for home marketing is to ensure your listing is mobile-friendly and listed on sites with easy-to-navigate mobile applications. Again, these listings will make extensive use of photos, floor plans, and videos that depict the home at its best.
DIRECT MAIL ADVERTISING
With all the attention on the Internet and social media marketing, direct mail marketing via old school “snail mail” might seem antiquated. However, direct mail can be a highly effective way to deliver an effective, targeted message, if used correctly.
OPEN HOUSE
Let me start by saying I am not a big fan of open houses because of the potential risks. You are letting people in your home who you might not know and who might not even be able to afford your home in the first place. It is almost impossible to watch everyone at one time. Keeping this in mind, the open house still remains an option of the sales process. When your home is on the market, you’ll be instructed to keep it picture perfect always. This can be difficult when you’re still living in the home and have children or pets who don’t understand the meaning of “keep it clean.” An open house is an opportunity to minimize the disruption to the seller’s life by
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