social media platforms. Social media is extremely important in real estate marketing, as most potential buyers will look at listings and open house ads online before they physically visit the home or property. If you don’t have a real estate agent and are doing your own marketing, don’t wait until the day of the open house to throw up a couple of signs in the neighborhood or plant a sign in the yard. You must effectively promote it well before the big day. Buyers are constantly searching the Internet for listings, so that is your first marketing stop to ensure you get as many potential buyers to show up as possible. Update all current marketing of your home to announce your open house date and hours via your website or social media. If you’re using a real estate agent, she can produce a separate video incorporating an abbreviated virtual tour of the home highlighting its best features. If not, you can produce a similar video yourself. Think of it like a movie trailer, designed to emphasize the best points of the home without revealing everything to draw in prospective buyers to your open house.
HOW TO THROW A GREAT OPEN HOUSE
For your open house to be effective and hit the mark with prospective buyers, you must fully prepare for the big day. Your home should be as clean and uncluttered as a five-star hotel room and as homey as grandma’s kitchen. This is all about creating an inviting atmosphere. Your open house shouldn’t say, “I live here,” but instead, it should seem very accessible and whisper to the potential buyers, “You could live here”. Preparing your home will take some work. To get your home ready, follow the suggestions in Chapter 9, Top-Quality Pictures. Getting your house ready for the open house has the same process as preparing for the photoshoot. Additionally, you need
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