Another townhouse seller in the same complex found a different unique feature. Although she did not have a yard, she was still able to use location to her advantage. Her property backed up to a lake and fountain. This unique feature helped her to sell the townhouse quickly and for a better-than-average sales price.
THE 80/20 RULE IN ACTION: BUYERS ARE SEARCHING FOR UNIQUE FEATURES
Decide upon, and spotlight the unique features of your home in marketing copy, photographs, and showings. Do not spend much time explaining how the storage room can be converted to another full bath; instead, lead the dog-owning prospect to the fenced- improve,
off dog run in the unusually large backyard. If the home has a certain feature a buyer is specifically looking for, highlighting this aspect in marketing efforts will attract interested buyers willing to pay the asking price. Each house will have its unique features. Here are some suggestions if you aren’t sure of yours: • Patios, decks, fenced yards, gardens, fire-pits, gazebo, a large garage, an outbuilding — highlight items neighboring houses don’t have; that one vital feature could help you sell your home • Finished basement, amazing shower, a pizza oven, a dog washing station, a steam sauna, a fabulous fireplace, a chef's kitchen with and amazing backsplash, or anything else that makes your home stand out • Hilltop views or high vantage point, offering a
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