CHAPTER 4 Creating Curb Appeal b Appeal
First impressions really do matter. Sometimes they are everything. This could not be truer than in selling a home.
Nothing sets the tone of a relationship or encourages a transaction more than first impressions. So, always consider what a potential homebuyer may think as he or she drives up to your property for the very first time. Think of “curb appeal” as the home seller’s shop window. Like picking a lunch place on a busy avenue in a tourist spot, it’s either the outside presentation, or, as we saw in the 80/20 rule discussion, some particular feature that brings in the customers. You do not have a lot of time to establish a curb appeal relationship with a prospective homebuyer. Whether cruising the web to view online photos from across the country, or cruising by your home in the family SUV on a Sunday afternoon outing, home shoppers will decide at a glance whether they want to see more. I've encountered numerous instances where buyers have declined a showing solely based on the front appearance of a home. In such cases, if I believe the property otherwise meets their criteria, I strongly encourage them to please step inside for a closer look. 18
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