CHAPTER 8 How To Market Your Home our Home
The purpose of this book is to provide insight and guidance on how to sell a home quickly and for more money. Previous chapters concerned real estate sales terminology and concepts, with a heavy emphasis on the dos-and-don’ts of getting a home listing ready for the most effective presentation, and thus price. The goal of upcoming chapters is to help in understanding what determines the price and market value of a home — specifically, your home. Despite the term “buyer’s market,” understand that it’s always a “seller’s market,” too. Homes are necessary, and homeownership is cherished. We do not live in caves or nomadic tents. Real estate is a commodity that will remain so. For several years there has been a housing shortage and this is expected to persist for many years. Further, your home is unique. There is no other exactly like it. Whatever individuality you have created within your property makes it stand apart from your neighbors’ homes.
56
Powered by FlippingBook