Hiring a Realtor from Highest-Price Suggestion
Choosing a real estate agent simply because they suggested a higher price for your home than other agents is not in your best interest. This is a common practice by less than professional agents and called "Buying the Listing". A good Realtor will know more about the market for your home than you do. Pick an expert agent who can provide you with real numbers and solid marketing plans. The person you choose to sell your home should be knowledgeable in the local area, trustworthy, and quick to answer questions or concerns regarding the entire selling process. Interview several agents, and select the one who offers sales data and a strategic listing price, not the highest price. I've lost out on listing properties because the owner selected an agent who suggested a higher price, i.e. "Bought the Listing". I've watched these home sit on the market, experience price reductions, then ultimately sell at, or below, the price I had originally recommended.
Subjective Pricing
Selling your home is a business transaction between a qualified buyer and yourself. If you have enjoyed living in your home for years but have decided to move on, don’t let emotional attachments to the home affect how you price it. The most objective price will come from the CMA provided by your expert real estate agent. Memorable moments spent in your home are priceless, but they do not add to the selling price. It is also unrealistic to add dollars because of the labor spent making the house into the home you desired. By focusing on the CMA results and maintaining a firm, strictly business attitude, you can keep emotions at bay.
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