parks? Is it walkable to shops and restaurants? Is it in a neighborhood that allows fences? Is is located in a golf course community? Does it have handicap accessible features? Your real estate agent should ensure that your listing appears on a variety of social media platforms and websites that targets the buyers who lifestyle is a good fit.
GIVE YOUR HOME A “YOUTUBE” TOUR
A YouTube tour shows the buyer a personal perspective of living in the house and can be linked to most major search engines. If you choose to do this, be proactive about getting the video out there. Send links of the video to any interested parties, and make sure your real estate agent is doing the same. Ask that your agent get it on his or her company’s website or better yet, use an agent who puts together a professional video tour as part of his services. Further, make sure that you utilize marketing vehicles beyond traditional Realtor networks. Two out of three buyers start their searches online. If you are working with an agent and want to market your video, or any other materials, please ask your agent first. Your video could be in violation of rules or local ordinances. An expert real estate agent will know what is allowed in marketing materials. For example, in Ann Arbor Michigan, all marketing materials must have a Home Energy Score. If you release a video marketing your home for sale without the score, you could be subject to a substantial fine. Your best option is to discuss aggressive online marketing with a real estate agent who would like to list your home. You want to assure yourself that the agent has modern social media plans and outlets. You want to maximize your exposure, as well as generate interest from your target market.
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