employing the services of a cleaning crew. It is even a sound investment to have the cleaning team come weekly to inspect for as long as your home is for sale. Your windows and more should be professionally cleaned outside and inside. • Repair or replace. A cracked tile or dripping faucet will send the wrong impression to prospective buyers. Replacing them or getting them fixed before putting your house for sale is mandatory. • Use neutral colors. Neutral colors sell. Conveying an image of neutrality and quality is important. Prospective buyers walk through your home imagining themselves as the owners. Odd or loud colors can turn buyers off. They won’t be able to imagine living with those colors, or will envision having to paint as part of moving in. Those sports team colors in the den will have to go! • Depersonalize. Remove most objects that personalize the home to your own memories or tastes. Overt signs of political causes or religious affiliation are not going to help the sale and might even detract from the home’s appeal. This can affect a buyer’s desire to work with the seller if the seller’s views or tastes are objectionable to the buyer and subconsciously affect the buyer-seller relationship. There are emotional aspects to buying a home and you want prospective buyers to attach positive emotions to your home by making it possible for them to see themselves as the owners. • Critical areas. While staging, be especially sensitive to the entrance, kitchen, bathroom, and toilet. Buyers put more emphasis on these areas.
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