Another townhouse seller in the same complex found a different unique feature. Although she did not have a yard, she was still able to use location to her advantage. Her property backed up to a lake and fountain. This unique feature helped her to sell the townhouse quickly and for a better-than-average sales price.
THE 80/20 RULE IN ACTION: BUYERS ARE SEARCHING FOR UNIQUE FEATURES
When it comes to selling your home, applying the 80/20 Rule can save you time and energy. Instead of trying to convince potential buyers that your home is perfect in every way (let’s be real, no home is), focus on the 20% of features that will grab their
attention. The other 80% of your home still matters, but highlighting what makes it special can be the key to standing out in a crowded market. Don’t waste your energy selling people on the entire house. Instead, spotlight the unique aspects of your home that make it irresistible. After all, buyers are typically looking for something special, not just a cookie-cutter space that’s like every other listing. Buyer’s Story Vince and Sue had been on the hunt for a new home for what seemed like forever. Vince had one must-have: an ocean view. After a year of disappointment—overpriced properties, obstructed views, you name it—they stumbled upon an older home just a short walk from the beach. The exterior was a little worn, and the interior was definitely “lived-in,” but then Vince stepped onto the third-floor balcony. He looked out at the ocean, and boom, that was it. The sunrise view every morning? Sold! What 20% of the home did Vince and Sue fall in love with? The
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