stunning third-floor ocean view ! Seller’s Story
Cam and Kate’s house had a feature that wasn’t for everyone: it was on an unpaved road. But that didn’t stop them from getting a great offer. The home was updated with fresh neutral colors, new carpeting, and a gorgeous yard full of towering trees. A nearby property had a koi pond and a patio, but it sat on a busy street. What did the buyer fall in love with in Cam and Kate’s home? The secluded, country feel of the property. It was nestled on a 1.8-acre lot, surrounded by pastures and dotted with grand oaks. Location Matters: Apply the 80/20 Rule Location is a huge part of the 80/20 rule in real estate. A seller in a townhouse complex might not have a yard, but if their unit backs up to a lake with a fountain view, that’s a big deal. This unique feature can make their listing stand out from the others in the same complex. Another example: one townhouse seller had a unit located near a grassy area in a complex where most homes didn’t have yards. This seller marketed the property as the only one with a shared half-acre yard and sold it for a higher price than other townhouses. The 80/20 Rule in Action: Buyers Want Unique Features The trick is to identify, improve, and emphasize the unique features of your home. For example, don’t waste time trying to sell the extra closet space or the fact that the storage room could be converted into another bathroom. Instead, show potential buyers the massive backyard with a fenced-in dog run that sets your home apart. Buyers who are looking for that specific feature will be more motivated to make an offer—and pay the asking price. Here are some examples of features that could make your home stand out: • Hilltop views or a great vantage point with a spectacular view of the area
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