• Wide-open fields that are frequented by wildlife • Unobstructed views of the sunrise and sunset (because who wouldn’t want that in their life?) • Patios, decks, dog runs, gardens, and gazebos—features that your neighbors might not have, or that are just bigger or nicer • A cul-de-sac or corner lot that gives your property more privacy • A private lot surrounded by trees or nature • A fenced-in backyard (and if you don’t have one, consider adding it!) • A finished basement, attic, or garage—anything that makes your home stand out from the competition Focusing on your home’s unique selling points will help you attract motivated buyers, and you won’t have to waste time showing your house to those who are simply window-shopping. Plus, buyers who see the value in your unique features are less likely to make low-ball offers or waste your time. How the 80/20 Rule Applies to Home Sales Imagine an out-of-town buyer comes to look at homes with a real estate agent. After a day of house-hopping, the buyer is making offers 10% to 20% below the asking price on every house. They’re not feeling it. That is, until they stop by one last property just as the sun is setting. The house is dated, the yard is a bit unruly, but when the buyer enters the great room, they’re hit with the view: the sun is setting behind a beautiful tree line. That’s it. They’re sold. Full asking price, no negotiation. What was the magic 20% that sold the home? The view from the hill. The rest of the house? Meh. But the 20%—that view—was enough to make the buyer offer full price on the spot. In this case, the 80/20 rule didn’t just help the buyer make a decision—it helped close the deal without a ton of back-and- forth negotiations. The 20% of the house that stood out made all the difference.
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