Sometimes the 80/20 Rule Works Before the Showing Now, sometimes the 80/20 rule can work even before you have a showing. Take the case of a new, custom-built home that sat on the market for over seven months with zero offers. The builder hired a savvy real estate agent who knew how to find that one thing that could set the house apart. The agent discovered that the property had a five-acre yard, which was a huge advantage over other homes in the area, most of which only had one- or two-acre lots. The agent marketed the house by highlighting the large, private yard. The house went from a stale listing to a hot commodity, and interest picked up. The property sold for a higher price than its competitors—because the agent knew how to market that crucial 20%. Key Takeaways The 80/20 rule is a game-changer for home sellers. Focus on the 20% of your home that stands out, whether it’s the location, a unique feature, or even a stunning view. Highlight that 20% in your marketing, photography, and showings, and you’ll attract more serious buyers. The fewer showings you need to do, the less time you’ll spend with tire-kickers and low-ballers. Instead, you’ll be attracting buyers who can’t wait to make an offer. And who knows? They may even offer more than your asking price. So, don’t sweat the small stuff—focus on the big picture (or, in some cases, that spectacular 20%). Sell smart, and let the 80/20 rule work its magic!
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