CHAPTER 5 Staging with Purpose
Staging is the act of sprucing up and setting up a home's interior to make it as visually appealing as possible to a prospective buyer. Creating an appealing home—one that potential buyers can envision themselves living in—is the best investment in your home’s sales effort. Sellers often fail to take full advantage of this simple yet powerful strategy because it takes considerable time and work. However, the payoff is proven. Staging is considered one of the most effective marketing strategies to increase the value of your home. This strategy works in any market, for any type of property—whether you’re selling a single-family house, an apartment, a townhouse, or a condo. Trust me, it applies across the board. This approach works! Agents and sellers using this tactic have a greater chance of selling the property for more money. When you stage your home, you’ll:
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