other:
1. Townhome A was professionally staged, giving it a more appealing appearance. 2. The agent selling Townhome A took higher quality, more attractive photos of the home. Those two seemingly small actions made the $40,000 diff $40,000 difference! The buyers of Townhome A made a higher offer because the agent presented the home in a more appealing and attractive way. THE POWER OF STAGING WHEN S G WHEN SELLING A HOME Consider these results from surveys conducted by Coldwell Banker and the National Association of REALTORS®: • Staged homes spent 50% l 50% less time on the market than homes that were not staged. • Staged homes sold for more than 6% above asking price. • A staging investment of 1% to 3% of the asking price generates an ROI of between 8% and 10%. • Homes staged prior to listing sold 79% faster than homes staged after listing. WHAT DO BUYERS WANT TO SEE? Most home shoppers are envisioning a fresh start. If they can picture themselves living in the home, the home will be easier to sell. This is known as “interior curb appeal,” where the eyes are drawn to inviting spaces, light, and unique features. Each room needs a purpose or suggested use. The home must feel new to reflect ease of upkeep. The goal is to create a clean, simple, and contemporary feel. Painting, updating fixtures, and eliminating stained carpets and popcorn ceilings can affect the salability of the home by 75%! NEUTRALIZE FOR VISUAL APPEAL The idea is to neutralize the home regarding personal taste or decoration, so buyers can easily envision the home as it would be outfitted in their taste or with their possessions, without the
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