CHAPTER 8 How to Market Your Home our Home
Alright, so you’ve done all the hard work—decluttering, depersonalizing, and deep cleaning. Your house is now a shining beacon of opportunity for any would-be buyer. But how do you get that buyer to actually step through your front door (or click through on their phone screen)? It’s time to talk about marketing your home! But first, let’s get something straight: just because you build it, doesn’t mean they will come. A house is a product, and like any product, it needs a little marketing magic to turn those window shoppers into serious buyers. And believe me, in the world of real estate, the right marketing can make the difference between a sign in your yard for 6 months and a sign that says, “SOLD!” in a week. So, let’s dive in. The Price Is Right... But How? When it comes to selling your home, pricing is the first and most important step. Trust me, if you start off with the wrong price, it’s like trying to sell an inflatable kayak for the price of a yacht—nobody’s buying. Now, let's break down the pricing derivative. Market value is not just about what you think your home is worth. It’s about what buyers are willing to pay. Think of it as a fine art auction: Just because you feel your painting is worth $50,000 doesn’t mean it’s going to sell for that. Maybe it’s worth $30,000, maybe it’s worth 46
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