1. The Power of Photos If a picture is worth a thousand words, then a stunning photograph is worth thousands of clicks. Studies show that 93% of buyers use online tools to shop for homes before contacting an agent. That’s right—photos matter. You’ve got to make that first impression count. What does this mean for you? It means investing in professional real estate photography. No, you don't want your listing to look like it was snapped by Uncle Bob with his old flip phone. Hire a photographer who knows how to capture your home in the best light—literally and figuratively. A good photo can make a so-so living room look like a room in a 5-star hotel. Bright, welcoming spaces will help buyers imagine themselves living in the home, and they’ll be more likely to contact an agent. And here’s the best part—when you list your home with me, you get professional photos included in your listing. That’s just how I roll. Not every Realtor offers that. I want your home to look its absolute best and to stand out from the crowd. Beautiful, engaging photos of your home, inside and out, will make the best first impressions and create genuine interest. You won’t be left relying on those blurry, low-quality snaps some agents are known for. 2. Maximum Targeted Exposure You could have the best house in the neighborhood, but if it’s not seen by potential buyers, it’s like having a rock band play in an empty stadium. So, how do we get people in the door? Online marketing. Today’s savvy agents will ensure that your listing appears on all the major real estate websites like Zillow, Realtor.com, and more. But don’t stop there. Your agent should be sharing your home on social media, utilizing Facebook, Instagram, and even YouTube to create virtual tours. Hey, why not create a TikTok dance video in the living room if it helps? (Just kidding. Unless you’re into that.) Here’s what else you need for maximum exposure: • Video Tours: A picture might say a thousand words, but a
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