CHAPTER 9 Common Seller Mistakes
Avoiding the Pitfalls of Pricing and Selling Your Home So, you've decided to sell your home. Congratulations! But before you get too caught up in the excitement of the For Sale sign going up in the front yard, let's talk about something that could make or break your sale: common mistakes sellers make. Yes, believe it or not, there are a few ways you can accidentally sabotage your own sale. Don’t worry—we’re here to help you avoid those oh-so-predictable pitfalls, so let’s dive right in. Pricing Mistakes: The Price is NOT Always Right The biggest mistake sellers make? Pricing. And guess what? We’ve got a whole set of mistakes you’ll want to avoid when it comes to setting the price of your home. Trust me, getting this wrong is like trying to sell lemonade at $10 a cup—nobody’s buying. 1. Guessing vs. Researching This is the classic "Well, my neighbor sold his house for X, so mine must be worth the same!" approach. Spoiler alert: It’s not. Pricing your home based on your neighbor’s listing is a recipe for disaster. Sure, your neighbor's house might look similar, but did they have the same upgrades, the same backyard paradise, or the same level of curb appeal? Probably not. Here’s the secret: research. Don’t guess. The Comparative Market Analysis (CMA) s (CMA)is your best friend here. This little gem from your real estate agent will give you a much more accurate price based on actual sales of similar homes in your area, and not just what your neighbor hopes to get. Trust me, the CMA will save you time and money. 2. Hiring an Agent from the Highest-Price Suggestion The temptation is real. You meet with several agents and the one who promises you the highest sale price seems like the obvious 52
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