CHAPTER 11 Finding Buyers
(Because your house isn't going to sell itself… unless it’s a haunted mansion, in which case, it might!) Now that you’re a pricing expert, you’ve probably realized that selling your home isn’t just about having the perfect price—it’s about making sure buyers can find you. In today’s digital age, homes don’t just sell themselves. If you think you can slap a “For Sale” sign in front of your house and expect buyers to come flocking like it’s Black Friday, think again. You need a strategic plan—and no, "hope"
is not a strategy. Let’s dive into the tools that’ll help you find those eager buyers willing to fork over the cash for your place. Technology: The Real Estate Matchmaker You might have the perfect home, but if it’s not reaching the right buyers, it’s like throwing a party and not telling anyone. Online tools are your best friend. According to recent National Association of REALTORS® surveys, 95% of buyers use online tools during their home search, and a whopping 87% of them end up buying through a real estate agent or broker. So, what does this mean for you? Your home needs to be online—everywhere. Here’s the thing: You can’t just rely on the random exposure that comes from being listed somewhere on the internet . That’s like trying to find a needle in a haystack. Instead, you want to make sure your home is featured on the right websites—the ones 62
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