spreading it around, and, ideally, get it featured on your agent’s website. And if you’re thinking, “I’m too busy for this,” or “I’m terrible in front of the camera,” don’t worry! Your agent should be all over this for you. The goal is to get your house in front of as many eyeballs as possible—and a YouTube tour can really help. Social Media: Your Best Friend (Even If You Don’t Always Understand It) Let’s talk social media for a minute. We all know that social media is where everyone spends way too much time these days. Your prospective buyer might just be scrolling through Facebook or Instagram when they spot your home for sale. But how do you get in f et in front of them? Easy: Make sure your agent has a solid social media marketing plan. In today’s market, you can’t afford to ignore the power of platforms like Facebook, Instagram, Pinterest, and even TikTok. Your agent should be using these platforms to showcase your home to a wide audience, and ideally target people who are actively looking to buy in your area. You want to be sure your listing isn’t just on a few boring websites. You want to tap into Facebook ads, Instagram stories, and maybe even that adorable puppy video that’s trending right now—because why not? The more eyes on your property, the better. Online Marketing Beyond the Agent Network Let’s get real: if you’re relying on the old-school agent network and expecting it to drive your sale, you’re living in the past . According to recent surveys, two out of three buyers start their home search online. So, your agent’s network should be focused on online marketing, and you want to be sure they’re utilizing every available platform to give your home the maximum exposure it deserves. Ask your agent about their social media strategy, how they’re promoting your listing on websites, and whether they have the ability to produce high-quality virtual tours and videos. If they’re behind the times, it might be time to rethink your choice
64
Powered by FlippingBook