AFY Godwin Sekyere - FSBO V2

knowledge stays up-to-date. They are also experts in pricing, and all the little details that affect it. They have the professional skills to evaluate the selling property neutrally, as they do not let their emotions affect the quality of their work.

MISTAKE #2—NOT MAKING THE PROPERTY AS ATTRACTIVE AS IT CAN BE MEANS FAILING TO MARKET IT PROPERLY

One of the most common mistakes in FSBO comes up in property marketing. When the private seller starts to advertise his or her property, it is important to provide pictures that make the house seem as attractive as possible, paired with a detailed and professional description. Failing to give all necessary information—or, worse, giving outright incorrect information—to a potential buyer is a quick and surefire way to torpedo a possible sale. Unfortunately, it is exceptionally easy to give too little or too much information on the details of your house. Making professional and tempting property ads is a challenging job, and like most other aspects of home sales, it requires either experience or extensive research and preparation to get it just right. Part of that preparation lies in understanding that, with a little work and investment, many aspects of the house—even things you might have considered its weak points—can be positively presented. Carefully and thoroughly cleaning and arranging the house is essential before any showing. Investing in a few plants and storing away personal items and unnecessary pieces of furniture can make the

house look cozy without being too personalized to appeal to someone with different tastes than you. Failing to do so, on the other hand, can imply sloppy maintenance and a general lack of care, and can reduce the earnest interest

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