Here are a few things to help you make the right decision: Giving an indication that your price is competitive may not invite more customers. The industry today is highly competitive all around. However, it will amount to defeat if you are constantly adjusting your price, attempting to match or beat others. The list price really matters, and often, you will need to raise it to project a better image. Know that you never need a justification for why you are increasing the price; it’s your house to sell, and you have no obligation to share the rationale behind a change in price. As such, just go for it; when you increase the price at the right time, you might often find that it yields better results. If you are afraid to do this, you may consider bundling up more products and services inside the cover of the total price to help justify the raise, at least to yourself. Showing some alternative prices to the buyers will enable them to get a better feel for the logic behind the pricing. Also, know that selling your home for a lower price will not always make your buyer happier. In fact, buyers who receive a lower price are often the same ones who continue to nag, haggle, and pester their sellers later into the sales process than they really need to. If people are convinced that the property they are about buy is an answer to some of their problems, they do not mind paying a higher price for it. At the same time, though, be sure to use this option cautiously so that you do not end up harming the deal yourself—going too high too suddenly or in the wrong place and time can cause a lot more harm than good. You must also know when to lower the price of the property listed. When there is a plunge in stock prices, home prices also tend to drop to rock bottom. Sometimes, a plunge that only took a single day to drop might take years to recover. Therefore, at times, it might be necessary to wait out the falling market in the real estate arena until a balance between
supply and demand is realized. If the market is falling and you are miserable trying to sell your property, then it
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