CHAPTER 6
ADVERTISING YOUR HOUSE These days, the Internet has become the leading medium for selling properties. Statistics show that over 92% of today’s homebuyers do an online search to find their dream property. The huge sale potential offered by the Internet cannot be overstated. FOR SALE BY OWNER WEBSITES The great secret of selling your home by yourself is that it needs to be posted at a location where it will be found by as many prospective buyers as possible. Take advantage of websites that are intuitively visited by those looking for a house to buy. Make proper and effective use of popular keywords so that your listing pops up first when people search for features that your property has. A number of For Sale by Owner websites are successfully attracting huge numbers of visitors and brokerage companies, so make use of them! Some such sites also automatically add the listing to other partner sites like Zillow, Yahoo, Redfin, Homefinder, and others. Buying an MLS enhanced package is a great idea while advertising
your home for sale, since this means it will also be added to Realtor.com. In fact, this is the avenue that 80% of home sellers end up using. Keep in mind, though, that while grabbing the attention of buyers in general might not be that difficult, it can be a tough job to pick the right buyer. The rule here is that when you draw plenty of attention to your property, you get a better pool to choose from when looking for the one person who might buy it.
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