PROFESSIONAL COPYWRITING The information and description you publish for your property are very important. In this regard, consider what buyers might be looking for more than what you think are the home’s highlights. Make sure your information is well organized and thorough. A real estate ad must cover about sixteen essential details. The call to action opening sentence, what makes it unique, property location, bedrooms and baths, square footage, the style of construction (like two-story or ranch), neighborhood description, the features of the living room, kitchen, and dining room, information about the front yard, back yard, the garage, and finally, price and contact information. Following the highlights, the description you are giving must feel like you are taking prospective buyers on a mental tour of the property. Therefore, maintain a logical order of descriptions to convey the spatial sense of the home. SIGNS AND FLIERS Signs and fliers are important aspects of the home-selling process, especially when it comes to selling on your own. Prospective buyers usually tour around the locality where they wish to find their properties, and while doing so, they will be attracted to your property if it has a “For Sale” sign in front of it. The impact that a professional sign can create is huge. Though the reach of a sign cannot match the massive one achieved by an online advert, signs matter a lot. Studies reveal that over 20% of profitable home sales are closed with the help of signs. The components of a yard sign include a frame, a printed panel, and the option to connect a brochure dispenser. Go for a durable steel frame that is powder-coated and good looking; this will prevent your sign fromconstantly falling over in thewind or rusting in the rain, which can bleed into the panel and create an instant impression of abandonment and disinterest. Similarly, the printingmust be tough enough to withstand the extremities of weather conditions. Ensure that the words are legible and the fonts are good enough to read fromafar. Brochures or fliers are invaluable tools for a home sale. When displaying a sign in front of your property, a brochure box containing a decent supply of printed leaflets is a valuable addition. There are some sturdy
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