involves creating a dedicated website and providing valuable content for your customers, promoting your remarkable content, building customer relationships, and overall ‘pulling’ the customer toward you. Inbound Marketing strategies create brand awareness, improve Search Engine Optimization, create thought leadership, develop valuable customer relationships, establish credibility, and build trustworthy reputations.” About 90% of home buyers begin their house search on the Internet. To be effective, you must gain exposure online. You won’t have the channel for that exposure; however, a good real estate agent will. Your agent’s website’s main job is to capture leads, which come from traffic. How do you get traffic to a website? It’s simple: blogging. Your real estate agent should be making blog posts regularly to bring in an audience. Be aware, however, that buyers are your browsers first, and they will only find your website if it’s set up to be found. By setting up their blog to serve as a “mini landing page” for your listing, your agent is halfway there. If you can get people interested in reading your posts, they’ll see your postings, and boom! Your reader becomes your lead. You can’t just post one entry and let it rot on the vine. This must be something your agent updates regularly (optimally, twice a week) with news articles, facts, information that educates readers on equity and homes, and tips. This also provides material to share on social media so that your agent becomes an active contributor with unique blog content. Your listing’s landing page contains important lead capture elements, such as a header bar, “ask-a-question,” calls-to-action, social shares, drop-down menus, ways to schedule a call, or even one-touch dialing. Agents can do giveaways, like a free valuation
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