its history, neighborhood, area schools, shopping, attractions, etc., and even view aerial pictures via apps such as Google Earth without leaving the comfort of their home or ever speaking to a real estate agent. Realty Websites: The real estate industry thrives on the timely dissemination of information, which created the need for real estate websites to become increasingly sophisticated to meet their client’s need for “instant” and timely information. No longer is the real estate agent in charge of transactions. The Internet has put the customer behind the wheel, and a savvy buyer can manage much of the transaction him/herself. To remain competitive, you, or more realistically, your real estate agent, must build and maintain highly interactive, informative, and persuasive website or page dedicated to your home. Gone are the exhausting days of trudging from car-to-house-to- another-house, and then back again, dodging the elements in the heat, snow, or rain. A buyer can get all the information needed to decide if they want to view a home in person by spending a couple of hours in front of their computer. Your home’s website should be user-friendly and full of value. It should offer full video tours of a home’s interior, links to Google Earth for aerial photography of the area, detailed floor plans, and more. Facebook: The importance of this social media site cannot be understated in terms of getting your information in front of thousands of people and extending your reach far beyond your wildest imagination. You probably have hundreds of Facebook friends (and, of course, they all have hundreds of friends, too). If you have a Realtor®, you should augment his Facebook marketing by sharing his posts advertising your house and asking
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