Be sure to include photos and a link back to the listing. As a caveat, however, it’s important to note that Craigslist might expose you to people who aren’t genuinely looking to buy your home, but to conduct criminal activities. Be sure to screen all “buyers” carefully before offering them a showing and then be sure you’re not alone and have taken every precaution against theft or injury to person or property. Individual Website: A great way to centralize all of your listing’s content is to create a separate, standalone site that serves as a hub for all content relating to the sale of your home. If you have a Realtor®, they should add a page to their website dedicated to your home. In addition to videos, photos, and links to your social media accounts, they can include additional information and links to neighborhood attractions and activities that will give your buyers a feel for the area. It’s important to note that setting up an extensive website requires technical knowledge and can be time-consuming! If you don’t have a real estate agent, you might consider hiring a professional to handle the site development. It’s an investment that’s well worth the money. Again, if you choose to hire an agent, they will bear the responsibility and cost of setting up and maintaining the website. Mobile: People are increasingly moving away from fixed Internet access on a desktop and relying instead on mobile devices such as smartphones and tablets. That’s not to say that desktop visits are obsolete, as most website visits are still performed via desktop, but access via a mobile device is definitely on the rise. The clear implication of this trend for home marketing is to ensure your listing is mobile-friendly and listed on sites with easy-to-navigate mobile applications. Again, these listings will make extensive use of photos, floor plans, and videos that depict the home at its best. If you choose to set up a standalone website, ensure that it’s either mobile-friendly by
48
Powered by FlippingBook