Q1 2023
Primary Goals for
1. NEW Contracts - 150+ contracted sales each month. 2. Lower Contract Churn - Reduce contracted churn to < 3%. 3. Member Onboarding Experience - Continue enhancing our software and operational procedures to improve member onboarding. 4. Lead Engagement - Improve our SDR to lead engagement process to increase our lead to sales conversion rate. 5. Direct to Sales Process - Continue development and process for direct sales bypassing trials.
Direct Sales 2022 Breakdown
SDR Calling Campaign - Sample 0.2%
SDR Calling Campaign - Webinar 8.6% RM Trial (Within 30 Days) 2.2% RM Sample Mag 0.4% Inbound 6.8% Book of Business 7.0%
AFY Trial (31-90 Days) 16.1%
AFY Trial (Within 30 Days) 58.6%
3
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