potential buyers with a sense of urgency and competition to place an offer. A bidding war can even begin. You will have much better success with an open house if you’re working with a real estate agent, who will use their networks, connections, private mailing lists, social media, advertising, etc., to publicize and promote the open house. But it’s not enough to just throw an open house; you need to throw a great open house. A good agent can help you with the necessary preparations and ensure all the steps are covered. For starters, your home should be immaculate, clutter-free, yet cozy and inviting. Here are some additional tips: • Clean and spruce up the exterior, yard, and driveway • Get rid of any unpleasant odors (pet-related, trash, etc.); add plants, scented candles, or baking for a fresh scent • No pets or children • Take things up a notch — turn your open house into a “party” of sorts, if you have the time, energy, and money. Think live music, catered refreshments, special prizes, and entertainment.
2. TAKING HIGH-QUALITY PICTURES CTURES
Never underestimate the importance of a fantastic photograph! A wide variety of high-quality photos will play a major role in maximizing the appeal of your home; in capturing its uniqueness and special features; in enticing buyers; and in finally nailing the sale. An excellent photo representation provides a competitive edge over other sellers who don’t dedicate much effort showcasing their properties. You can show off all of the sweet spots of your home and build up the buyer’s perception of it by putting in extra effort and taking 68
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