CHAPTER 15 Why Hire a Real Estat eal Estate Team vs Solo? This book is full of information on how to sell your home. You now have a basic knowledge of setting a listing price, online marketing, staging, and negotiation. Isn’t this enough to do the job yourself? Homeowners wonder if they could sell a home through online or traditional marketing and advertising channels, without a real estate agent. Try this analogy. You were given a book on investment strategy for your birthday and read it. The stock market is at all-time highs, but there are political and business factors that roil the markets. There are weeks of 300-point gains and of 400-point losses. The question: Are you ready to handle your own stock market or mutual fund investing? Do you have the expertise necessary, and can you handle the emotional roller- coaster of seeing thousands of dollars of your money come and go? The truth is, without a professional on your side, there’s a good chance you may not sell and get to the closing table. Even if you do, individual sellers often sell for less than those who hire a Realtor. The main reason is because of the network and reach that great real estate teams have. The more supply of buyers you have the more offers you will get, the better the terms will be. You will also be guided to help deciding which offer is wiser to take and it is not always the highest price on the offer. Someone's home could appraise at $750,000 and an offer come in at $900,000 subject to appraisal, while this offer to a seller may look fantastic, 91
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