Personable? Agents who are sincerely interested in helping you will “go the extra mile with a smile.” They must be able to sell themselves to you as well as sell your home to a buyer. Passionate? Some agents treat their job like a hobby or just a way to earn extra income. Find an agent who is passionate about real estate and loves the job. Tenacious? Successful agents possess a strong work ethic. They are efficient and take advantage of time-saving tools that help sell your home. Honest? Professional real estate agents build their reputation on high standards of business practices. Self-motivated? Real estate agents are commission-only business people. Successful agents work hard because if it benefits their clients, it benefits them. Creative? Sometimes, it takes creativity to properly showcase a home, develop engaging content, and negotiate a sale. An agent who can quickly address any marketing need is an asset to you. Tech-savvy? Agents well-versed in the latest technology for marketing homes should have a website, social media setup, user- friendly home search options, and quality presentations online, with high-resolution images of homes, videos, and slideshows. Some real estate agencies have smartphone applications. A professional real estate agent wears many hats. He or she must be proficient in marketing, negotiating, consultation, legalities, property taxes, and, most of all, gaining the trust of clients. A real estate team, has agents that are proficient in the area in which they specialize for example a good real estate team will have their own marketing director helping with all the design of the marketing pieces and social media, photographers, closing
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