can be done to market your home?
The upcoming sections answer these questions to help you sell your home for the best price.
THE PRICE IS RIGHT
A consumer is a consumer, whether buying real estate or a bag of oranges. The perception of value will always have a prominent seat at the table, whether regarding your home or the bag of oranges. Perceived value and market value are not the same. You must know how to price your home strategically and correctly. As a seller, there are two things you must keep in mind as you determine your asking price: • Sentimentality has no dollar value. Although you may have many emotional connections to your home — which you might be feeling even more as you navigate this difficult time — you must avoid placing a higher price on the property for sentimental reasons. It is highly recommended that you set all emotions aside during the sales process. Buyers look for cues to figure out your motivation to sell, and the less you give them the more control you will have over the proceedings. • There is no direct dollar-for-dollar correlation between upgrade investment and market price. If you spend $3,000 to renovate, don’t assume you can add that amount to your asking price. Don’t be trapped by making your home the nicest, but also priciest, home in your area.
63
Powered by FlippingBook