unique feature. Although she did not have a yard, she was still able to use location to her advantage. Her property backed up to a lake and fountain. This unique feature helped her to sell the townhouse quickly and for a better-than-average sales price.
THE 80/20 RULE IN ACTION: BUYERS ARE SEARCHING FOR UNIQUE FEATURES
When marketing your home, focus on showcasing its unique features through marketing copy, photographs, and showings. Instead of emphasizing potential changes like converting a storage room into a full bath, draw attention to distinctive aspects such as a fenced-off dog run in the spacious backyard.
Highlighting specific features that potential buyers are seeking will attract interested parties who are willing to pay the asking price.m can be converted to another full bath; instead, lead the dog-owning prospect to the fenced-off dog run in the unusually large backyard. If the home has a certain feature a buyer is specifically looking for, highlighting this aspect in marketing efforts will attract interested buyers willing to pay the asking price. Each house will have its unique features. Here are some suggestions if you aren’t sure of yours: • Hilltop views or high vantage points, offering a spectacular view of the surrounding area • Open fields frequented by wildlife. • Unobstructed views of sunrise and sunset. • Patios, decks, dog runs, garden areas, and gazebos—highlight items neighboring houses don’t have,
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