price.
What set this house apart from the others? He wasn’t too interested in the kitchen, bathrooms, and bedrooms. A bedroom was a bedroom, as far as he was concerned. He fell in love with the one remarkable feature of this otherwise uninspiring house. The house was situated on a hill, offering a beautiful view through a large window. The setting sun could be seen below the distant tree line as they stepped into the great room, it was this view that sold the buyer, despite the fact that other parts of the home could be improved. The home buyer based his decision to buy on the window view from the hillside. The 20% of the home’s features motivated him to offer full price on the spot. Such is the power of the 80/20 rule. In some cases, the 80/20 rule may help people make a sale without even conducting a showing. The house in the following example had languished on the market for months. Unlike the previous home, this one was attractive. It was a brand-new, custom-built home, yet it sat on the market for over seven months without a single offer.The builder hired a real estate agent who knew the importance of finding that special feature. He drove out to give the house a thorough investigation. He discovered what the property had what the competition did not. The house had a five-acre yard. Other houses being sold in the area had one- to two-acre lots. Not only was the yard bigger, but it was also more private. The property generated more interest after the real estate agent shifted the focus of the marketing to emphasize the expansive five-acre land instead of the house. With the house no longer being the primary selling point, interest in the property surged.
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