CHAPTER 1 Why should you read this book Ever wonder why one house sells quickly, while a similar house doesn’t? Or one home sells and another one sits on the market and doesn’t sell. Why does one house sell for one price, while another house that’s identical in every way brings in much more? It just doesn’t seem to make any sense. The truth is, similar homes sell for varying prices all the time. It takes place all over the country. It happens in markets large and small. Surely, there must be some reason! Houses do not sell for more money by accident. No magic trick helped one seller get a better deal than the other. On the contrary, higher prices and quicker sales are the direct result of careful planning and preparation. Sellers can command higher prices for their homes if they use the right techniques. A few simple strategies, known only to the best sellers and the best agents, can make a huge impact on the success of your sale. The following chapters break down these secrets. See how each strategy translates into real-life examples. Houses brought to market with these tactics consistently sell quickly, and for more money — even if they failed to sell the first time around. Gather the information you need to apply the same formula to selling your home. When you’re ready to sell, you’ll be able to take advantage of these techniques. Carefully follow the same formula to sell your home quicker and for the most money. 1

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