CHOOSING A REAL ESTATE AGENT: WHAT TO ASK
Now you’ve found a few potential Realtors® whom you think might be right for you. But how do you decide? By interviewing them and asking the right questions, as well as avoiding certain mistakes. Pay attention to their answers. Anything that seems “off ” is a red flag. Interviewing prospective agents is necessary before signing any contracts or other paperwork. Ask the agent if they’re professionally familiar with your home’s location, general area, and neighborhood. If they give vague answers, don’t shy away from asking more specific questions to test their knowledge. Give the prospective agent your projected timeframe and ask them if and how they can work with that. Don’t let them decide for you or suggest changes. Ask them to provide you with statistics, a marketing plan, and marketing strategies that fit within your timeframe. Ask the agent about their availability and how that factors into your timeframe. Will they be able to be committed and dedicated to you during the home-selling process? Establish communication guidelines and ground rules together. Ask about the agent’s marketing strategies. Does it match your needs? As a seller, you need to be informed about how exactly your house will be sold, what makes a direct mail campaign appropriate or not, how often and when it’s best suitable to advertise, how to market your property online, and more.
Finally, hire an agent who is not only interested in making a sale,
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