detailed sales descriptions and high-quality photos, where they listed your property, whether they informed their professional network of buyers about your property, etc.? Did they mention the option of a promo video and help you with that? Did they show passion for selling your home with your best interests in mind? How professional and communicative were they? Did your agent discuss with you about fixing any issues with the house? Did they suggest a presale inspection of your property? When you do that and fix most of the problems that appear on this report you’ll have a much easier time in selling and negotiating the best price for your house.


Price is obviously a major area of contention. Pricing your home can be tricky. Overpricing is usually the number-one reason a home didn’t sell. Assuming your neighborhood or area has houses with similar features on the market for a lower price, buyers will naturally buy those properties first. The price of your property should be competitively priced with other similar houses. Of course, even seemingly “identical” homes aren’t exactly the same—in fact, no two homes are exactly the same. So, thinking about something unique your home has to offer (Part 1 of this book), the pricing needs to take this into account. Researching how to price your home appropriately can yield some good results and tips, but the data is limited. Completing this process accurately and effectively might require a good real estate agent who can help you establish the best price based on the competition and other factors. The point is, you can price your home yourself, with expert opinions from others (including buyers—why they’re saying “no”, agents, and appraisers), but


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