Patrick Rumore - THE FOR SALE BY OWNER GUIDE

This is where a real estate agent comes in handy. You might be very surprised at how much time, money, and effort it takes to make effective marketing happen. Old-fashioned print ads or flyers. Sometimes, the old tried-and- true methods still work, and flyer type ads sometimes still do. Usually, you can post flyers in supermarket entrances or exits. Or maybe at your place of employment, or other places you see people posting flyers. Avoid too many abbreviations, which can be confusing. Try to make it as professional looking as possible. You don't have to be a designer. There are many online programs to help you create 'professional' looking flyers.

You’re going to want to include: • price • property taxes

• number of bedrooms and bathrooms • street address • square feet • special features, such as hardwood floors or a finished attic Avoid too many abbreviations, as this can be overwhelming and confusing.

Keep in mind that placing this kind of ad can be tricky.

Federal fair housing laws are strict, and anything that could be considered discriminatory is dangerous—even if you mean nothing harmful by it. Nothing in your ad should even allude to discrimination against potential buyers based on: • religion • race • national origin

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