The statistics above from NAR’s most recent Generational Trends report found that the share of home buyers who used the internet to search for a home increased to an all-time high of 97%. That means that nearly all potential buyers use the internet as the first step in their home search. Your agent should have an online presence, including a website to capture leads that come from internet traffic. How do you get traffic to a website? It’s simple: by posting content online Your real estate agent should be posting content online, such as blogs or social media posts to bring in an audience and help direct interested buyers to your listing. Smart agents will also feature your home on real estate websites directed at buyers. They will use websites that have strong search functions that allow site visitors to easily filter results using criteria such as schools, neighborhoods, and local attractions. Buyers are not just looking at houses; they are looking for places that fit their needs and lifestyle. The dedicated website should provide a wealth of information to buyers, regarding proximity to schools, shopping centers, restaurants, and entertainment. This is an excellent way to find interested buyers. When a buyer is deciding where to live, you want your home included in the search results as often as possible. A neighborhood consisting of senior citizens and retired adults, without a designated school bus stop close by, would not suit a family with school-age children, even though the house itself might meet their other criteria. A bachelor may not be interested in living in a neighborhood designed for families with children, even if that neighborhood has the type of two-story home with a garage he was seeking. By design, websites should direct buyers to homes that meet their lifestyle, avoid wasting people’s time, and eliminate uninterested shoppers. Your best option is to discuss aggressive online marketing with a real estate agent who is interested in earning your business and listing your home. You want to maximize your exposure, as well
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